The Choice Factory - Behavioral Bias Auditor (py)
Systematically audit any marketing copy against the 25 behavioral biases from The Choice Factory. Get a bias coverage score, identify what's working, spot opportunities, and receive specific test designs backed by research. Stop relying on intuition—get recommendations with citations and case study evidence.
“I've been trying to apply The Choice Factory - Behavioral Bias Auditor (py) but I'm not sure where to start.”
Apply Richard Shotton's framework for evidence-based marketing without the guesswork
{'core_approach': 'Richard Shotton\'s "The Choice Factory" presents a highly structured, prescriptive framework \nof 25 behavioral biases derived from advertising research and psychology experiments. The \nmethodology is explicitly designed as a practical reference manual for marketers, not \ntheoretical scholarship.\n\nEach bias follows a consistent pattern:\n1. Everyday relatable example\n2. Underlying research/experiments with specific data\n3. Concrete marketing applications with case studies\n4. "How to apply" recommendations\n\nThe framework is designed for systematic application - Shotton emphasizes running "cheap, \nrapid experiments" testing one bias at a time against clear behavioral metrics (CTR, \nadd-to-basket, AOV, sign-ups). This makes it inherently skill-able.\n', 'prescriptive_vs_descriptive': 'highly_prescriptive', 'prescriptive_evidence': ['Each of 25 biases has explicit "how to apply" sections', "Specific case studies with measurable outcomes (e.g., Campbell's Soup
Apply Richard Shotton's framework for evidence-based marketing without the guesswork
- Your situation or challenge related to The Choice Factory - Behavioral Bias Auditor (py)
- Product marketing managers can audit landing pages and identify which biases will improve trial rates
- Copywriters can diagnose weak value perception and apply specific biases to increase perceived worth
- Growth teams can design systematic A/B tests for conversion optimization, one bias at a time
- Marketing leaders can validate that recommendations are evidence-backed, not creative instinct
Watch the methodology work.
Two specimens from a single real session: the full transcript and the skill answering live in the channel where the work happens.
The same skill, where the work happens.
No new app to learn. The methodology runs over the WhatsApp Business API, so the answer lands as a reply in the thread you’re already in — same rigour, zero context-switch.
What it does, specifically.
Each capability is a distinct move drawn straight from the source methodology — not a generic assistant guessing.
25-Bias Coverage Audit with scoring and category-level analysis
25-Bias Coverage Audit with scoring and category-level analysis
Problem-to-Bias Diagnosis: match business challenges to specific behavioral levers
Problem-to-Bias Diagnosis: match business challenges to specific behavioral levers
A/B Test Hypothesis design with control, variant, metric, and expected direction
A/B Test Hypothesis design with control, variant, metric, and expected direction
Anti-pattern detection: catches negative social proof, bias stacking, and other mistakes before they ship
Anti-pattern detection: catches negative social proof, bias stacking, and other mistakes before they ship
All recommendations backed by research citations and case study evidence
All recommendations backed by research citations and case study evidence
Graded before it shipped.
Every skill is scored against independent scenarios for methodology fidelity before it goes live — not vibes, a rubric.
25-Bias Coverage Audit
Systematic analysis of copy against all 25 biases - what's present, what's missing, where opportunities exist
Problem-to-Bias Diagnosis Card
Maps user's specific business problem to the most relevant biases with case study evidence
Bias-Specific Improvement Card
Detailed recommendation for applying one specific bias to the user's copy
Grounded in the original work.
Every answer traces back to a real source and the practitioner who wrote it — not a secondhand summary. Here is the source of record.
psychological function
STRONG PROCEED - This is an exceptionally skill-able candidate with high commercial value. Why this is ideal for skill creation: 1. STRUCTURAL CLARITY: The 25-bias framework is explicit, well-documented, and consistently formatted. Each bias has clear research backing, implementation examples, and measurable case studies. This makes encoding straightforward. 2. HIGHLY PRESCRIPTIVE: Unlike most behavioral economics content that's purely theoretical, Shotton's work is designed as a
Put it to work.
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