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StoryBrand Marketing Framework

By Donald Miller

Stop being the hero of your marketing — your customer is the hero, you are the guide

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MarketingSoon

40-40-20 Rule

Based on Ed Mayer

Fix your list and offer first — creative is only 20% of the battle

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MarketingSoon

4Cs Marketing Mix

Based on Robert Lauterborn

Stop selling what you make — start delivering what customers actually want

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MarketingSoon

4Ps Marketing Mix

Based on E. Jerome McCarthy

Stop marketing by gut feel — build a coherent mix where Product, Price, Place, and Promotion all pull in the same direction

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MarketingSoon

Content Chemistry

Based on Andy Crestodina

Engineer every post to be Useful, Enjoyable, and Inspired — then promote it like your business depends on it

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MarketingSoon

Epic Content Marketing

Based on Joe Pulizzi

Stop interrupting your market — become the media they actually seek out

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MarketingSoon

Marketing Rebellion

Based on Mark Schaefer

Win customers by being human when your competitors are hiding behind automation

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MarketingSoon

The Content Code

Based on Mark W. Schaefer

Stop creating more content — build an alpha audience that ignites it for you

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MarketingSoon

Upstream Marketing

Based on Tim Koelzer

Identify, create for, and communicate to your best customers — in that order

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