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237 methodologies · 9 categories

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MarketingSoon

40-40-20 Rule

Based on Ed Mayer

Fix your list and offer first — creative is only 20% of the battle

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MarketingSoon

4Cs Marketing Mix

Based on Robert Lauterborn

Stop selling what you make — start delivering what customers actually want

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MarketingSoon

4Ps Marketing Mix

Based on E. Jerome McCarthy

Stop marketing by gut feel — build a coherent mix where Product, Price, Place, and Promotion all pull in the same direction

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MarketingSoon

Audacious

Based on Mark Schaefer

When AI makes average marketing free, boldness is your only moat

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MarketingSoon

Content Chemistry

Based on Andy Crestodina

Engineer every post to be Useful, Enjoyable, and Inspired — then promote it like your business depends on it

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MarketingSoon

Epic Content Marketing

Based on Joe Pulizzi

Stop interrupting your market — become the media they actually seek out

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MarketingSoon

Founder-Led Content Framework

Based on Tommy Clark

Stop posting as a brand — your founder is your most powerful B2B marketing channel

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MarketingSoon

Homework for Life

Based on Matthew Dicks

Two minutes a night reveals the story you were living without knowing it

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MarketingSoon

Made to Stick

Based on Chip Heath & Dan Heath

Run your message through the SUCCESs checklist until it survives the retelling

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MarketingSoon

Marketing Rebellion

Based on Mark Schaefer

Win customers by being human when your competitors are hiding behind automation

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MarketingSoon

Nonviolent Communication

Based on Marshall Rosenberg

Say what you observe, feel, and need — without blame, judgment, or demand

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MarketingSoon

Pre-Suasion

Based on Robert Cialdini

Win the moment before your message — prime your audience to say yes

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MarketingSoon

Product-Led Growth

Based on Wes Bush

Stop selling your product — let it acquire, activate, and retain customers itself

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MarketingSoon

StoryBrand Framework

Based on Donald Miller

Make your customer the hero, your brand the guide, and your message finally clear

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MarketingSoon

STP Model

Based on Philip Kotler

Segment the market, pick the buyers worth winning, and stake out a position no competitor can copy

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MarketingSoon

The Content Code

Based on Mark W. Schaefer

Stop creating more content — build an alpha audience that ignites it for you

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MarketingSoon

Upstream Marketing

Based on Tim Koelzer

Stop fixing campaigns — fix the strategy that should have come first

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MarketingSoon

VERBI

Based on Russell Norris

Define your brand's voice so precisely it writes itself

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